There is a moment that happens inside many organisations. It is rarely discussed, never tracked, and almost always invisible. It happens after the filming.
The camera has been packed away. The shoot went well. People felt good about it. There is a quiet sense of progre…
Many founders don’t notice when it starts. At first, it feels normal. You meet someone new, they ask what you do and you explain it. A bit of context here, a bit of nuance there. It takes a minute or two, but they nod. Conversation moves on.
Many businesses are producing more video than ever before. Product launches, social media clips, conference highlights, recruitment campaigns. Video has become the default format for communication. If something needs explaining, promoting or sharing, the instinct is oft…
There are some expenses you recognise instantly, a private jet, a superyacht or a stable of racehorses. No one stumbles into those by accident. You see them coming a mile off, and you know exactly what you’re getting into.
What’s more dangerous are the expenses you…
AI video is everywhere. Tools can now generate presenters, voices, backgrounds and even entire scenes in minutes. Marketing feeds are full of ads promising instant videos, zero crews and massive cost savings. Yet one statistic cuts through the excitement: 78% of people …
There is a growing assumption inside organisations that the solution to most communication problems is more video — more updates, explainers, social clips and internal messages. The logic appears sound and you may be thinking this too. Video is engaging and undeniably…